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Arts for Health Cornwall
and Isles of Scilly
Brand strategy, identity and communications

Through our ‘discovery’ process we found that Arts for Health's work – of improving health and well being through creativity – was extremely effective with tangible, positive results; yet it was poorly understood or recognised by some audiences within the health sector. We worked with Arts for Health to define a new brand strategy – giving them a clearer, more credible voice, and helping to raise their profile as one of the UK's leading arts and health organisations

In 2010, this was recognised with them winning the GlaxoSmithKline King’s Fund Award for their excellent work to improve health (with their marketing materials being held up as an example of best practice).

Project scope: Brand Strategy and Positioning / Tone of Voice / Brand Identity / Marketing Materials / Website Architecture / Website Design

www.artsforhealthcornwall.org.uk

" ["metatitle"]=> string(100) "Caravan | Arts for health Cornwall and Isles of Scilly - Brand strategy, identity and communications" ["metadesc"]=> string(118) "Brand strategy, brand positioning, brand identity and website design for Arts for health Cornwall and Isles of Scilly." ["metakey"]=> string(110) "Brand strategy, Brand positioning, Brand identity, Website, Website design, Arts for Health, Cornwall, Caravan" ["related"]=> array(2) { [0]=> string(2) "12" [1]=> string(2) "14" } ["categories"]=> array(2) { [0]=> string(1) "6" [1]=> string(1) "9" } ["thumbs"]=> string(0) "" }

Arts for Health Cornwall
and Isles of Scilly
Brand strategy, identity and communications

Through our ‘discovery’ process we found that Arts for Health's work – of improving health and well being through creativity – was extremely effective with tangible, positive results; yet it was poorly understood or recognised by some audiences within the health sector. We worked with Arts for Health to define a new brand strategy – giving them a clearer, more credible voice, and helping to raise their profile as one of the UK's leading arts and health organisations

In 2010, this was recognised with them winning the GlaxoSmithKline King’s Fund Award for their excellent work to improve health (with their marketing materials being held up as an example of best practice).

Project scope: Brand Strategy and Positioning / Tone of Voice / Brand Identity / Marketing Materials / Website Architecture / Website Design

www.artsforhealthcornwall.org.uk

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