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Minimo
Brand identity and website

For over 30 years Minimo has been run as a family business, providing its customers with bespoke quality furniture and a personal customer service. In contrast to these traditional values, their designs are minimalist and ultra-modern.

The new brand identity and website were developed to position Minimo as a sophisticated brand, reflecting their unique mix of exclusive contemporary design, personal service and attention to detail. The logo is understated and solid to reflect the qualities of the product and, like a furniture mark, it can be seen as a stamp of quality.

The website is a bespoke, fully client managed facility enabling Minimo to manage all sections and content of the site, as well as their search engine optimisation.

Project scope: Brand Strategy and Positioning / Tone of Voice /Brand Identity / SEO Audit / Website Architecture / Website Design
and Build

www.minimo.co.uk

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Minimo
Brand identity and website

For over 30 years Minimo has been run as a family business, providing its customers with bespoke quality furniture and a personal customer service. In contrast to these traditional values, their designs are minimalist and ultra-modern.

The new brand identity and website were developed to position Minimo as a sophisticated brand, reflecting their unique mix of exclusive contemporary design, personal service and attention to detail. The logo is understated and solid to reflect the qualities of the product and, like a furniture mark, it can be seen as a stamp of quality.

The website is a bespoke, fully client managed facility enabling Minimo to manage all sections and content of the site, as well as their search engine optimisation.

Project scope: Brand Strategy and Positioning / Tone of Voice /Brand Identity / SEO Audit / Website Architecture / Website Design
and Build

www.minimo.co.uk

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Tom Brent

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